Legal

Privacy Policy

Last updated: August 12, 2026

Denovo ("we," "us," or "our") operates a membership platform that helps established, owner-led businesses understand, build, and realize enterprise value. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our site and services, you agree to the practices described here.

1. Information We Collect

We collect information you provide directly and information gathered automatically when you use our platform.

Account information: name, email address, and credentials you provide when registering or logging in.
Business profile and assessment data: details about your company, financial characteristics, strategic objectives, and your responses to our assessments and diagnostics.
Advisory inquiries: the name, company, specialty, revenue range, priority area, and message you submit when requesting a conversation.
Payment information: when you purchase a membership, payment is processed by our payment provider, Base44 Payments (powered by Wix). We do not store full card numbers; we retain transaction records such as order and subscription identifiers.
Usage data: pages viewed, features used, device type, and approximate location derived from IP address, collected through analytics and platform logs.

2. How We Use Your Information

To create and administer your account and membership.
To generate your assessment reports, Value Creation Score, dashboards, and briefings.
To respond to advisory inquiries and schedule conversations with our team.
To process payments, manage subscriptions, and grant or revoke access to paid features.
To improve our products, content, and the accuracy of our analysis.
To send service communications, such as milestone updates, check-ins, and account notices. You may opt out of non-essential emails at any time.

3. Artificial Intelligence and Analysis

We use language models and analytical tools to synthesize your business information into reports, recommendations, and curated intelligence. These tools process the data you submit solely to produce your outputs and improve our service. We do not sell your personal information. Assessment results are indicative and intended for planning and decision support, not formal certified valuations.

4. Cookies and Similar Technologies

We use cookies and local storage to maintain your session, remember preferences, and measure usage. You can control cookies through your browser settings; disabling them may affect some features of the platform.

5. How We Share Information

We share information only as necessary to operate the service and as described here:

Service providers: trusted vendors that host our platform, process payments, deliver email, and power analytics, under contractual obligations to protect your data.
Your team: if you invite colleagues, they may see information you choose to share within your account.
Legal compliance: when required by law, court order, or to protect the rights, safety, or integrity of our service and users.

We never sell your personal information to third parties.

6. Data Retention

We retain your information for as long as your account is active and as needed to provide our services. You may request deletion of your account at any time from your settings, after which we remove or anonymize your data, except where we are required to retain records for legal, accounting, or billing purposes.

7. Data Security

We apply reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security, but we work to protect your data using access controls, encryption in transit, and role-based permissions.

8. Your Rights and Choices

Access, correct, or update your profile and account information.
Request a copy of the data we hold about you.
Request deletion of your account and associated data.
Opt out of non-essential communications.
Cancel your membership at any time; access to paid features ends at the close of your billing period.

To exercise any of these rights, contact us at the address below.

9. Children's Privacy

Our services are intended for business owners and professionals. We do not knowingly collect information from children under 16. If you believe we have collected information from a minor, please contact us and we will remove it.

10. International Users

Our services are primarily directed to users in the United States. If you access the platform from another country, your information may be transferred to and processed in the United States, where data protection laws may differ from your jurisdiction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated through the platform or by email. Continued use after changes takes effect constitutes acceptance.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact our team.